Essay about Tyrant and Martyr in Sophocles Antigone

Tyrant and Martyr in Antigone quot;The tyrant dies and his rule ends,the martyr dies and his rule begins.quot; Soren Kierkegaard This quote applies to Sophocles’ play Antigone in many ways. The two lines can be used to describe the opposition of the two main characters in the play, Creon and Antigone. One is a king new to the throne who will not be ruling for long, and the other, a martyr whose strong convictions will live on even after her death. nbsp;nbsp;nbsp; In the first line of his quote, Kierkegaard states that a tyrant’s reign dies with him. Creon, in the play Antigone, is unquestionably the tyrant. Although he is new on the throne, he has already started to show his true colors. He is inflexible and unyielding,†¦show more content†¦To him, the state is everything and the people’s respect for its authority is in fact its power. With the frame of mind, Creon governs Thebes with an iron fist, and like many other rulers of the past, obsessively controls everything that happens within his territory. nbsp;nbsp;nbsp; The tyrant’s ‘death’ in this play signifies on two levels. On the first level, Creon can no longer take on the role of king when he brings misfortune and disgrace upon himself. He is politically ‘dead’. As his life begins to crumble with the death of his wife and child, he becomes drained of spiritual strength. He becomes an empty, broken man, with ‘neither life nor substance’ as incentive to live or rule. nbsp;nbsp;nbsp; In either case, Creon’s regime eventually falls apart because there is no one left to take the helm. Although a new king may be found to take his place, Creon’s reign over Thebes has definitely come to an end. nbsp;nbsp;nbsp; In the second line, Kierkegaard states that when the martyr dies, his rule begins. A martyr is someone who dies for his or her beliefs in the hopes that it will change the current state of affairs. In the play, Antigone fits this definition very well. She is young and stubborn in her beliefs and feels that it is her duty to bury her dead brother, Polyneices. Unlike Creon, she believes that the laws of the gods are stronger than the laws of the state. This is apparent in the Prologue when she tells her sister: But I willShow MoreRelatedAntigone And Creon As A Tyrant1452 Words   |  6 Pages Antigone takes place just after a war between Antigone’s two brothers, Eteocles and Polynices. Eteocles fought on the side of Thebes whereas Polynices resembled an invader. Afterwards, Eteocles is buried and seen as honorable. However, Polynices is denied a proper burial because he is considered a traitor to Thebes. In this play, Sophocles uses Antigone and Creon as foils by characterizing Antigone as a martyr and Creon as a tyrant to urge the reader to realize that one’s own morals are more significantRead MoreSympathy for the Main Character in Sophocles Antigone Essay794 Words   |  4 PagesSympathy for the Main Character in Sophocles Antigone Sophocles play is named after its main character, Antigone, and for one the first times in Greek Tragedy it is a woman. In this play, Antigone is clearly the protagonist, as she is showed in her grief, seems sympathetic and the reader or spectator sees her from the beginning; it creates more impact and draws attention to the extremity Read MoreProtagonist And Antagonist In Antigone By Sophocles1262 Words   |  6 Pages Protagonist and Antagonist Antigone is a Greek tragedy by Sophocles. ONE OF THE three surviving tragedians of classical Athens, along with Aeschylus and Euripides, and one of the great dramatists of world literature, Sophocles spanned in his long life (497-406 B.C.) the cultural flowering of Athens in the fifth century(Segal 1). Antigone is named after the daughter of King Oedipus of Thebes, a young woman who stood against the king’s decision and believed in the gods’Read MoreEssay on Antigone Deserves More Sympathy than Creon2535 Words   |  11 PagesAntigone Deserves More Sympathy than Creon      Ã‚   In the Antigone, unlike the Oedipus Tyrannus, paradoxically, the hero who is left in agony at the end of the play is not the title role. Instead King Creon, the newly appointed and tyrannical ruler, is left all alone in his empty palace with his wifes corpse in his hands, having just seen the suicide of his son. However, despite this pitiable fate for the character, his actions and behavior earlier in the play leave the final scene evoking moreRead MoreThe Is The Most Unforgivable Sin1609 Words   |  7 Pagesof the city. This adaptation would seek to show how terrorism can occur within one s own comfort zone. It also seeks to show how quickly a person can be disowned if they represent a threat to the greater community. The modernization of the play Antigone would cover a broader range of issues than initially anticipated. As was previously stated, grief, death and burial rights are all themes throughout this adaptation. The concept that one has a right to be buried connects to the Grecian belief thatRead MoreEssay about Antigone by Sophocles871 Words   |  4 PagesI would not count any enemy of my country as a friend. In the play Antigone, written by Sophocles, Antigone finds herself torn apart between divine law and state law. The play opens up at the end of a war between Eteocles and Polyneices, sons of Oedipus and brothers of Antigone and Ismene. These brothers, fighting for control of Thebes, kill each other, making Creon king of Thebes. Creon, as king, gives an important speech to the citizens of Thebes, announcing that Eteocles, who defended ThebesRead More The Relationship between Gods and Mortals in Mythology Essay1359 Words   |  6 Pagesimportant ruling power for both gods and m ortals. For instance, in Sophocles tragedy, Antigone, justice prevails over king Creons actions. He sentences his own niece to death for giving her deceased brother, a pronounced enemy of Thebes, a proper burial. In return for his rigid ruling he loses his wife and son to tragic deaths. Creon puts his own city?s justice before the determined justice of the gods, and pays dearly for it. Antigone also receives justice for her actions even though she dies. SheRead MoreSOPHOCLESS ANTIGONE: A FEMINIST REPRESENTATION2101 Words   |  9 Pagesvalues. Such a woman deserves applause. A rebel. A legend. An example. A woman. Antigone. Sophocles’ Antigone has as its backdrop a very rigid and conservative Greek society and Greek culture when it was certainly against the norm of a typical ancient Greek woman to rebel against a male authority. And therein lies the reason to believe that Sophocles’ protagonist in Antigone showed signs of early feminism. Antigone dared to raise her voice against a patriarchal order at a time when women in ancientRead MoreAppropriate Supporter for Political Authority Antigone 1097 Words   |  5 PagesClassical plays such as [Apology] this is not a play. It is a Platonic dialogue. and Antigone are sometimes associated with English or philosophy. However, a closer look reveals two different political stand points against the government or the people. Revealed in the play Antigone, the female character is [exposed as a rebellion] awkward against the government; but in the play Apology, a male philosopher is seen as a martyr for his belief in a true justice system. Although b oth characters have some political

Impact of Neo-liberalization on International Business †Free Samples

Question: Discus about the Impact of Neo-liberalization on International Business. Answer: Introduction Neoliberalism is an important theory of political economy which proposes that that the well-being of an individual can be achieved by maximizing entrepreneurial freedom within the institutional framework. This framework is characterized by individual liberty, free trade, property rights, unfettered markets. Neoliberalisation has been flourishing around the world similar to the wave of discursive adjustment and institutional reform. Neoliberalism is an important exemplar of global development. The advocates of neoliberalism have opined that the ease of capital flow is an important indicator of development for the poorer countries. They ignored the issue of labor mobility in such countries. The investors in the global market have focused on the new areas of profit making opportunities which was produced by the neoliberalism in the emerging market during the mid-1990s. Moreover, neoliberalism often defines competition as important characteristics of human relations. It defines the citiz ens as the consumers whose choices are exercised through the process of buying and selling, a systematic process which punishes inefficiency and rewards merit. The market also delivers such benefits which cannot be achieved through proper planning. The declining price of the food stuffs, growth in the public and private debt and increase in the unemployment affected the economy of Australia. The neoliberal ideology which has shown an increasing trend in Australian agriculture has emphasized on the rural and the individual community self-help. This paper will highlight the impact on neo-liberalism on the international business activity (Joseph, 2013). Key ideas of Neo-liberalism Neoliberalism is an authoritative policy framework in contemporary globalization. The approach of liberalism has served the interests of the dominant classes and the countries in the world. The neo-liberal laissez faire capitalist argue that the political and economic freedom either in the form of capitalism or democracy helps to produce higher level of wealth in the economy. There are certain economic reforms in the market conducted on the basis of efficiency and growth such as labor and financial reform and privatization. It is also seen that the idea of economic theory is dominant and guided by neoliberalism which encourages the growth of private enterprises and the operation of the free market forces (Finnegan, 2016). The instability in the economy around the world is due to government intervention and regulation of the economy. Government should try to defend and create the market and all other activities must be in the hands of the private company. The neoliberal policies depend on the general theory of equilibrium. The sellers and the buyers in a market try to produce unique products at an affordable price which helps to balance the demand and supply of the goods and services that are used in the production. Moreover, the neoliberal policies must try to integrate the national economy into the global economy to allow the free flow of varied goods and services. The neoliberal policies also lay faith on the unregulated market (Wilson, 2015). The neoliberal economic policy has also increased the risk associated with economic growth and increased inequality. Many neo-liberal policies have increased inequality in the economy instead of generating growth. Trade liberalization has lifted many individuals out of poverty in most of the developed countries of the world. Moreover, privatization has also increased the efficiency in various platforms. Certain benefits can be seen in various developed countries in terms of rising growth and thus it is not seen if it includes a wide range of countries. The cost which is measured in terms of rising inequality is justifiable. The expansion of trade across the world has helped many people to come out of poverty. Foreign direct investment has helped to transfer the technology to the developing countries in the world. The privatization of the state owned enterprises has also led to the efficient allocation of the services and lowered the burden on the government (Akkermans, 2017). Neo-liberalism in the education policy is one of the major characteristics of a capitalistic society. This has led to the introduction of education through training and has helped in changing the fund regime. The various policies of globalization and the reforms in higher education suggest new political, cultural and economic dimensions. Neoliberalism as an ideology, philosophy and guide has a good reputation in removing the evils of globalization. The proponents of neo-liberal laissez faire argues that a greater degree of political and economic freedom in varied forms of democracy and capitalism in the developed countries of the world always produces high amount of material wealth in the economy. The World Bank and the IMF were not in business when there were promotions of neo-liberal policies. But after 1980s both these organizations became famous in promoting market liberalizing reforms in the economy (Lipman, 2013). Literature Review According to Dean (2014), the concept of neo-liberalism is thought collective and it focuses on the organization. Neo-liberalism is a political philosophy, local assemblage or rationality and it will become an uneven process of regulatory or governmental development in the future. Connell Dados (2014) predicted that neoliberalism is an idea which is circulated through the network of intellectuals or by an economic system which gives rise to profitability in capitalism. The role of the state, the expansion of trade, agriculture and transformation of the rural society are the major issues of neoliberalism. Constantine, Reissla Stockhammer(2016) opined that neoliberal economic policies played an important role in times of global financial crisis and the debt crisis of Europe. They identified certain key features such of neo-liberalism such as financialisation, globalization and the increasing inequality among the people. According to Flew (2014), neoliberalism is defined in terms of political ideology and it is associated with economic globalization and financial capitalism. It is such a theory which involves political economic practices and suggests that the well-being of an individual can be generated by giving institutional freedom and skills within the framework of an institution. These are characterized by free trade, free market and strong property rights. Baker (2015) opined that neoliberalism is a political ideology and it is a way through which the economic and the land policy can be preserved with regard to agricultural production in the world economy. The most vital tenant of neoliberalism is the belief that opens a competitive and unregulated market which is derived from all types of state interference and thus it represents an optimal mechanism for the development of the economy. According to Glenna, Shortall Brandl (2015), neoliberalism is a term which is used mostly in academic research and it difficult to define the term. It is often considered as a mythical construct which is of varied origin. They also opined that it is a global phenomenon and there is no evidence that it will not be considered as homogenous. According to Babb Kentikelenis (2017), IMF requires certain measures such as reduction of fiscal policy or money supply for emergency loans. Both the World Bank and the IMF were famous because they used conditionality for promoting trade and liberalizing the market policies. They also suggested that in such a circumstance the IMF must co-operate with the World Bank for regional development and assistance from the government. The role of IMF in the financial crisis needs greater security in such aspect. In such a case, the World Bank targeted its lending program which will benefit the poor. According to Streeck (2013), public debt in the capitalist and democratic economy is accompanied by a slow economic growth, rise in the tax resistance, slow political participation and a steep rise in the unemployment. The consolidated efforts are under the pressure of the financial market and this has led to the decline in the investment expenditure and privatization of some of the state owned functions. Payne (2014) highlighted that the G20 Summit created a global crisis in the economy and it is very critical to assess its impact on the member countries. According to Farnsworth Irving (2017), one of the biggest challenge of neo-liberalism is the emerging crisis which was brought into question. They stated that the idea that the economics would be competitive and stronger and the corporations will be more entrepreneurial and profitable if the government allows to do so. Bond et al., (2015) stated that the global crisis affected the economy of the country. The economies export various types of processed products, basic raw materials and a lso suffer from the shortage of various kinds of natural resources. They cannot rely on the shock absorbers which are unfavorable in an international context. They are emaciated by the political conditions which were imposed due to neoliberalism and thus it eliminated the other countermeasures which were implemented by global polarization earlier. Further, they also opined that neoliberal globalization may be referred to as the major cause of this backdrop. It has helped to strengthen the food security system, strengthen the agro-business and destroy the peasantry system. According to Hopewell (2015), people in the civil society engage themselves in the field of multilateral trade governance. The initial strategies adopted by them include criticism of the neo-liberal agenda which was not recognized as the valid form. This has resulted to a wide discrimination and ignorance. The knowledge and position of these people related to the principle of neo-liberalism has deprived the civil s ociety and the right of the people to speak and raise their voice. Critical evaluation of neoliberalism Neoliberalism can be stated as complex phenomena which seeks state intervention and this is important for the optimal mechanism which is vital for the economic development of the country. It can be said as the ongoing specific process that evolves through collisions in different forms and in varied landscapes. Neoliberal globalization is a way which can be captured by reorganizing the production process and the consumption of varied products of the economy with the emergence of a universal network. This will also provide the political and theoretical tools that has facilitated and tried to reduce the intervention of the state run economy along with the regulation of production processes. The neo-liberal policy which was present on the higher education system in Australia also suggest that the policy reforms must be changes and a wider perspective of economic and political imperative must be implemented. It is seen that both the IMF and the World Bank are facing pressure from various countries in the world and the emerging government (Wilson, 2015). In such a case both the organizations must end the dispute and come into an agreement. Moreover, the global investors have engaged themselves in the profit making opportunities and thus have placed themselves in the emerging market economy. It is vital in some aspect to find the connection between the worldwide development and the global elite through the process of neoliberalism. The free trade standard which was implemented by the WTO allowed export specialization in many economies of the world and helped to convert the net purchases of the essential daily products. In many societies, the technical experts have made a parallel shift in their effort to gain legitimacy, symbolic capital and remove exclusion from this field. The neo-liberal trade paradigm and market liberalization are the important means to pursue environmental, developmental and other important objectives. Recent current examples of neo-liberalism affecting international business In USA, the socialists are creating an alliance across the dogmatic scale against neoliberalism. It is useful to analyze and think about neoliberalism in the era of Trump. It is seen that Trump has encountered the neoliberal consensus. Neoliberalisms supports the movement of the goods and the people freely across the political borders. Trump has also announced that the consideration of human rights is inconsequential according to the foreign policies of the state (Saving neoliberalism in the age of Trump, 2017). Moreover, in Germany the crisis of conservatism collided with the catastrophe of neoliberalisation at the time of 2008 financial crisis. The German government accepted the budget deficit to boost up the economy and offset the fall in the demand. The government thus, increased its spending (Between Capital and Volk, 2017). Conclusion It can be said that neo-liberalism and globalization are inter-related and this has affected international business to a large extent. The free movement of capital goods is one of the important aspect of open market which was advocated and supported by the neo-liberals. The emergence of the industrialized power in the globalized world has led to the emergence of neoliberal ideas. Moreover, neoliberalism also encourages individual freedom as the fundamental criteria. The notion of free trade among the various nations has made the policies related to exchange, production and consumption easier. There is no restrictions such as tariffs and trade barriers. It also supports privatization of the resources under individual responsibility. The government programs has decreased and thus it has provided a safety net to the individuals leading to increase in the policies and agreements of the people. Neoliberalism also helps to define the policies which were adopted by the WTO and the IMF. It s upports the multilateral pressure of the political parties through various international organizations. It can also be said that neoliberalism is associated with the welfare reform and the promotion of free trade in US. It justifies that the idea of free state, free market and the unrestricted movement and flow of capital helps to produce political, economic and social goods. In some of the western state, it is seen that neo-liberal ideas must not be encouraged or there should be privatization. Thus, it can be concluded that neo-liberalism encourages the political and economic interdependence and this will lead to progress and removal of barriers between the countries. References Akkermans, D. H. (2017). Net profit flow per country from 1980 to 2009: The long-term effects of foreign direct investment.PLoS One,12(6), e0179244. Babb, S. L., Kentikelenis, A. E. (2017). International financial institutions as agents of neoliberalism.The SAGE handbook of neoliberalism. Thousand Oaks: SAGE Publications. Baker, C. (2015, November). From nation-building to neoliberalism: Agriculture, change and the social imaginary in Australia. InRefereed Proceedings of TASA 2015 Conference(p. 180). Between Capital and Volk. (2017).jacobinmag.com. Retrieved 26 July 2017, from https://www.jacobinmag.com/2017/06/germany-afd-cdu-immigrants-merkel-xenophobia-neoliberalism Bond, P., Luce, M., Fontes, V., Panitch, L. (2015). BRICS, the G20 and American Empire Claudio Katz: Capitalist mutations in emerging, intermediate and peripheral neoliberalism.An Anti-Capitalist Critique, 14. Connell, R., Dados, N. (2014). Where in the world does neoliberalism come from?.Theory and Society,43(2), 117-138. Constantine, C., Reissl, S., Stockhammer, E. (2016). Neoliberalism, trade imbalances and economic policy in the Eurozone crisis. Dean, M. (2014). Rethinking neoliberalism.Journal of Sociology,50(2), 150-163. Farnsworth, K., Irving, Z. (2017). The limits of neoliberalism? Austerity versus social policy in comparative perspective.Alternatives to Neoliberalism: Towards Equality and Democracy, 101. Finnegan, F. (2016). The Future is Unwritten: Democratic adult education against and beyond neoliberalism.Adult Learner (0790-8040). Glenna, L., Shortall, S., Brandl, B. (2015). Neoliberalism, the university, public goods and agricultural innovation.Sociologia ruralis,55(4), 438-459. Hopewell, K. (2015). Multilateral trade governance as social field: Global civil society and the WTO.Review of International Political Economy,22(6), 1128-1158. Joseph, J. (2013). Resilience as embedded neoliberalism: a governmentality approach.Resilience,1(1), 38-52. Lipman, P. (2013).The new political economy of urban education: Neoliberalism, race, and the right to the city. Taylor Francis. Payne, A. (2014). Steering into the Great Uncertainity: The G20 as Global Governance.Caribbean Journal of International Relations and Diplomacy,2(3). Saving neoliberalism in the age of Trump. (2017).washingtonexaminer.com. Retrieved 25 July 2017, from https://www.washingtonexaminer.com/saving-neoliberalism-in-the-age-of-trump/article/2629332. Streeck, W. (2014). The politics of public debt: Neoliberalism, capitalist development and the restructuring of the state.German Economic Review,15(1), 143-165. Wilson, K. (2015). Towards a Radical Reappropriation: Gender, Development and Neoliberal Feminism.Development and Change,46(4), 803-832.

Innovation Report for Bajaj Essay Example

Innovation Report for Bajaj Essay 1. A critical review of its overall business strategy. (15%) Introduction of the company The group was founded in 1926, from the height of the British independent movement in India has a glorious history. Bajaj Group is one of the top 10 commercial establishments in India. Its footprint across a wide range of industry sectors, including automobiles (two-wheelers and three-wheelers). The Groups flagship company, Bajaj Auto, is listed as the worlds fourth largest two-and three-wheeled motorcycle manufacturer Bajaj brand is well-known in several countries of Latin America, Africa, Middle East, South Asia and Southeast Asia. ttp://www. bajajauto. com/bajaj_corporate. asp * Company profile, (vision ,mission, brief history) Vision and Mission Statement Bajaj line of, vision and mission statement they defined its brand essence and brand value. The corporate brand is the visual expression of their own thoughts and actions convey their intent to continue to inspire confidence. The essence of their brand, the brand is the soul of the enterprise. They are doing their own brand value, its value learning, innovation, perfection, speed and transparency. Value Learning Learning is to how Bajaj ensure positive. This is a value; it contains a knowledge platform for building a moderately prosperous notice, reasonable and decisive action. Innovation Innovation is how Bajaj creating the future. This is a value, triggering significant beyond the pursuit of more than ordinary. Perfect Perfection Perfect is how Bajaj Jishu Li new standard. This is a value to show our determination, Excel, and efforts to establish a new benchmark, all the time. Speed Speed how Bajaj convey the clear conviction. This is a value; significant response reflects our commitment to our goals and process. Transparency Transparency is how Bajaj characteristics. It is a value worth through the credibility of integrity, trust sensitivity and loyalty through interdependence. http://corporatemissions. blogspot. sg/2007/10/bajaj-auto. html A Brief History Integrity, dedication, resourcefulness and determination to succeed, today is the characteristics of the group, often be traced back to its birth in those days the tireless dedication to a common cause. We will write a custom essay sample on Innovation Report for Bajaj specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Innovation Report for Bajaj specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Innovation Report for Bajaj specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Jamnalal Bajaj, founder of the Group, is a close friend and disciple of Mahatma Gandhi. In fact, Gandhi had by him and his son. This close relationship, deeply involved in his independence movement did not leave Jamnalal Bajaj too much time is spent in his new commercial enterprise. In 1942, his son, Kamalnayan Bajaj, then 27, took over the business rule. He is too close to Gandhis independence in 1947, his business is able to give his full attention. Kamalnayan Bajaj not only consolidated the Group, but also extended to a variety of production activities. The Rahul Erbaguji, Chairman of the Group, is responsible for the business in 1965. Under his leadership, the turnover of the Bajaj Autos flagship company from INR. 72 million INR. 120 billion, its expanding product portfolio and brand to find a global market. He is one of Indias most distinguished business leaders, his business acumen and entrepreneurial spirit to be respected and internationally. * Company current business situation of the company. as per the above chart company financial position is mush stable and in a strong shoes of profitability. ompany is growing and developing back to back year by year. thats the reason behind it; it started recognizing as Indias top two wheeler company and even company started globalizing very fast, it started creating footprints all over the world. before these last three years company face few number of looses thats the reason because of international crises. one of the another reason for these good business is its most challenging innova tive products and its products demand in the market, today customers wait for the innovative product of the company. Current product/technology/process/patent that the company is having. Product- Currently Bajaj auto deals in both two wheelers and three wheelers vehicles. Technology Take a long time, use DTSI technology; Bajaj introduced the three Terry Poole SPRAK plug technology spark plug in the part-load conditions for better fuel efficiency, provide unprecedented performance and efficiency and best combustion, and to ensure low emissions. Process Technology, this new status symbol Change a new, vibrant Bajaj Auto Is in close contact with customers, and believe in Speed nd innovation, to create excitement Through its products, focus on transparency. It is an identity, is to inspire confidence. It represents a new India Company. Patent Patent is in the two-wheeler sector product quality, technology up-gradation, customer service, changing environment http://www. universityessay s. com/example-essays/english-language/the-bajaj-auto. php http://www. universityessays. com/example-essays/english-language/the-bajaj-auto. php#ixzz2Dn3XEfa3 * Current industry (what is happening that can affect the business. Bajaj Auto introduced a new graphics engine as promised Bajaj India has launched the new 2012 models pulsars in January 2012. It was named pulsar 200ns of. It is cooled by the liquid 200cc engine of 23. 17 horsepower at 8000 rpm at 9500rpm for a maximum torque of 18. 3 nm. However, it is expected that Bajaj pulsar line to rise. The face-lift is very necessary, because the pulsar was launched nearly a decade ago. Anyway, 200ns pulsar is a new product; new exhaust layout is now below 200 Duke Engine. The pulsar 200ns new styling and technology. It has a new design alloy wheels, instrument panel, fuel tank and the side of the spoon. http://autos. maxabout. com/bikes/bajaj/pulsar-2008/pulsar-200 2. Why is it necessary for them to employ innovation into the company (20%) (Application of theory from your lectures is required. ) Your analysis on innovation will focus on any of the following within the MNC(select min 2 theories) You are expected to link /incorporate theories into the focus areas that you write. You are required to identify what is the issue that drives them to innovation. Thus you need to write on drivers to innovation. * Materials technology DTSI technology DTS-Fi wireless network connection and DTS-SI engine technology mother is very fuel-efficient. Engine technology also helps to reduce emissions and keep the environment clean and green. Technical innovations include new products and processes, product and process technology changes. If it has been on the market an innovation (product innovation) has been implemented. For example: Bajaj Pulsar 200 NS bike next technological innovation known as pulsars, it is found these days in Mumbai. Reveal of technology innovation Bajaj car in the pulsar 2001 season and release pulsar in the last edition of the 2009 season. The organization also proposed that all release occurred in the pulsar motorcycle. The pulsar 200 NS is a 4-valve pressure stage of technological innovation curiosity multiple technical innovation, providing better gas range and efficiency of the results. NS bare game. DTSI technology- Patented technologies pulsar follow road, the R D lab bike competition. In the Automotive industry, driven technology innovation in different parts of the vehicle, and this trend will continue to be observed in all the major areas such as chassis, powertrain, electronics and security, among others. Such technical developments will occur not just in these areas, the arrival of new modular assembly techniques will transform the court systems and methods together. http://www. anticiv. info/tag/technological-innovation/ http://stats. oecd. org/glossary/detail. asp? ID=2688 http://www. efytimes. com/e1/fullnews. asp? edid=16466 * Factory process control Process innovation is the implementation of a new or significantly improved production or delivery method (including significant changes in technology, equipment and / or software) small changes or improvements to increase the capacity of production or service through increased production or logistics systemis very similar to those already in use, stop using it not be seen as a process, simple capital replacement or extension, change purely from changes in the prices of the factors of production, customization, regular seasonal and cyclical nature of the change, the new trading or significantly improved product innovation. http://www. innoviscop. com/en/definitions/process-innovation For example: Bajaj Auto Total Productive Maintenance as a means to create a safe and participative work environment, the goal is to eliminate the loss of all employees, to continue to enhance the capacity, flexibility, reliability and ability to process, resulting higher staff morale to improve the prof itability of the organization. The re-design of the processes, manufacturing approach was changed towards Lean Manufacturing (in lines of Toyota Production System). Moving Towards lean production Changes in the results and focus * Retain professional and critical process of internal and outsource the rest. * Multi-model assembly line and off-line settings. * Flexible machining centers quick-change modules and tools. * One-way flow of plant layout. Lean production plants in the chakan plant * Process quality assurance (testing). * Quality Assurance SPC error proofing. * Rationalization of suppliers to consolidate in the first-tier suppliers. * Direct line supply on the basis of pull systems (kanban). * Non-store materials and products promising. Multi-skilled labor, self-monitoring and self-certification. TPM (Total Productivity Management), a Japanese methodology a SPC (Statistical process Control), manufacturing operation. http://www. scribd. com/doc/22572622/Bajaj-Auto * Market ingDesign A closer look shows that about 40% of the R D expenditures original equipment manufacturers and suppliers of all investments into innovation, never let the bike or never produced in sufficient quantities, due to the lack of market acceptance. Remaining 60% to 20% of necessary serial development. Another 20% is to fulfill the law of innovation, but does not add to the unique nature of the product. Under normal circumstances, these innovations do not pay off. This makes 20% of the profitable innovation investment, leaving only a small. More and more technology intense fighting in the sweet spot. Moment only about 10% of the development of automotive technology has the potential to become a blockbuster innovation. These technologies combine the two most relevant categories: the first category, the market potential is huge, including the purpose of the function, customer recognition, compliance and price level. Other classes, the high degree of innovation, the establishment of the technical differences in the market, better protection of intellectual property rights, high profits and long-term harvest. http://www. oliverwyman. com/pdf_files/CarInnovation2015_engl. pdf http://www. oliverwyman. com/pdf_files/CarInnovation2015_engl. pdf 3. What are the challenges when deployment of this innovation? (20%) Define the type of innovation use and how have they been deployed. Product innovation and challenges Write on the challenges encountered by the company when they introduced innovation. How are they overcome. What is the success todate? Compare with the previous before innovation. Support with evidence. Occupy wheeler market in India three years later, at the end of 1999, BAL consumer preferences change from the four-stroke motorcycles, motorcycle engines and forecast that this trend will continue in a higher scale. Motorcycle Sales in 2001 decreased by 41%, which is a real threat to the existence of BAL. A new set of emission standards (equivalent to Euro II emission standards) into force in 2000 two-stroke gasoline engine. Therefore, the scooters out of favor with the two-stroke engine. Applying the modified model proposed above, Bajaj Auto was losing market share due to change in consumer preferences, development of new market segments, and the availability of better products and scooters manufactured by their competitors. In the first step, the President of company Rahul Bajaj which is a change agent also identified the need for change suggested by Kurt Lewin, the current situation of making AIR hired conscious problems, a performance gap and the need for change. At the same time, he was commissioned and provided new leadership roles to the younger generation such as Rajiv Bajaj (Managing Director). In an attempt to regain market share, the company increased its production by 67. 6% in 2001 as a production motorcycle GEARED scooters fell by 44%. By 2001, the company was making as many as motorcycle gear Couple of Challenges Bajaj auto faces in between the ongoing process of innovation like lake of finance, public demand etc. The biggest challenge Bajaj auto faces is to introduce new face product in the market for which Bajaj auto is not recognized in the market, problem was hesitating will customer like the innovation or not. The second thing making barriers in doing innovation is searching for knowledge employees. Bajaj find very difficult in searching for well skilled labor and even in molding the resident employees in the changing and innovating procedure in introducing new product. Because the stage was very crucialfor company when they started applying innovation even competitors was very aggregative in doing the same so company was left with no other option then creating successful innovation. Played an important role in the success of this phase of the leadership qualities change agent change. Change agent in the chair, the current market environment analysis and to identify the importance of change, in order to maintain market share and bring success on the road to pull Hu Erbaguji, who is our mission. He figured out in different areas, such as the implementation of paragraph cruise segment, the high-end market, the best, etc. He also introduced into the company of young people, to give them more power to create customer surveys and general production requirements the idea is very important in a highly competitive market. Time and again, the 500 R and huge after the siege. Bajaj Auto Limiteds portfolio, this change, these changes in a very short time after launched a new version of the motorcycle in every aspect, as part of the implementation of the Boxer and character, the destroyer cruise segment push, the Avengers and found in the high-end market, the motorcycle industry in India, which is a huge success. This shift public by Bajaj scooter motorcycle thinking stereotype, especially the new generation, who are looking for more performance and stylish bike caused a huge impact. The turning point in this process of change is the introduction of the product, Knock and DTSI technology, to help them capture their names under the two-wheeler market, and victory over their rivals Hero Honda. In June 2006, the company announced its plans to increase the production capacity from 3. 5 million units in 2009 to 5. 1 million units a year, of which two-wheelers is 4. 6 million units of capacity. According to their plan, they recently launched 220cc variant of its popular pulsar motorcycle. 004 Bajaj Auto to change their old identity and create a new logo and brand line, in order to update its new brand identity. This proved something of a visual help to clarify the organization needs to move in the direction (Cote, 2007). These visions and their achievements, the stability of the organization in a new state of equilibrium. http://www. ukessays. com/essays/india/bajaj-auto-limited. php 4. Evaluate Business Success (40%) Compare the before implementation ( market share/p osition/revenue/process/structure/strategies etc) to today’s outcome. Contrast them in terms of your writing ( theories you apply). Product innovation DTSi technology DTS-I A patented technology, achieved the pulsar follow road, the R D lab bike competition. In the heart of each pulsar is one of the countrys most advanced engine technology. DTS-i system. A technological marvel to ensure the highest performance, lowest consumption and emission levels possible. We will be happy to let a Pulsar maniac like you to know this breakthrough technology behind the secret of the pulsar. DTS-i engine Dual-spark ignition Normal ignition system has a single spark plug. Spark-generated flame front will take some time to reach the entire combustion chamber. Therefore, the combustion of the air fuel mixture is slow and incomplete. The case of two spark plugs, both spark plugs fire simultaneously. This simultaneous firing and eddy current, in the complete combustion of the air fuel mixture results. This action is the DTS-i digital control system (dual spark plug Smart CDI, TRICS III) Interests -Complete combustion of the air fuel mixture without sacrificing mileage output case, gives the maximum power. To ensure that the emissions of environmentally friendly DTS-i engine TRICS III Power and torque requirements constantly change, depending on the rider cruising, acceleration or high speed / maximum speed. The throttle response ignition control system III is an intelligent system that can quickly adapt to the ignition time, in order to adapt to different riding characteristics. Interests: TRICS III will help to achieve a good balance between the low-to mid-range torque and top-end power. This helps to easily ride in different conditions, such as flyovers, hilly terrain, dense traffic and highway cruising The TRICS III patent Bajaj Motors Limited DTS-i engine Intelligent C. D. I. Intelligent capacitor discharge ignition contains a microprocessor, which continuously sensing a different speed and the engine load, and by changing the ignition timing in response. The memory of the microprocessor together work with TRICSIII system, provide optimum ignition timing for any given engine speed, thereby obtaining the best combustion performance. Interests: Improve fuel efficiency and reduce engine noise and vibration, smoother power delivery. Bajaj Autos patent Smart CDI DTS-i engine EXHAUSTEC Exhaust is a device that is registered in the exhaust system. TEC representative of torque expansion chamber. It is fitted into a tuning box (resonators) of the exhaust manifold The low speed area, ExhaustTEC helps to create a negative pressure pulse (vacuum) of the exhaust valve to suck the air fuel mixture into the more the intake valve opening the cylinder. Interests: ExhaustTEC produce high torque. Does not require frequent shifting of flow, as the vehicle, even in the lower speed higher gear pull capability. ExhaustTEC patented by Bajaj Auto Ltd. 4 VALVES The combustion chamber has 1/3 of the area covered by the valve head of a typical 2-valve engine, but an increase of more than 50% 4-valve head region. Also improved due to the flow passage area of the intake port and an exhaust valve port / channel. This is conducive to the induction of more the amount of charge (air fuel mixture), and all the combustion gas of the combustion chamber is evacuated to ensure faster, cleaner and more efficient combustion. This engine has two intake and 2 1, 2-valve engine into a gas and the exhaust valve of the exhaust valve. These valves are small compared to the 2-valve engine, light weight. 4 valves (two intake and two exhaust valves), to improve the breathing method the engines intake and exhaust process†¦ PULSAR CLASSIC 2000 2001 October 2001 The nineties witnessed and generation was born. Work hard and party hard, Western and Indian values. The calm young Indians, masculine, stylish, well-deserved different. But they get a 100cc commuter bike. Changedforever in 2001. The first generation of pulsar is a huge success. It is not only the introduction of a new motorcycle, but also to create a new dimension performance. When the family to discuss mileage, pulsar riders start talking about torque, rebound power weight ratio. With pulsars, the bike no longer just a means of transport, rather than the person with the machine between the relationships began to be forged. Pulsar launch two variants, 150 ml and 180 ml, is indeed the man† PULSAR UG1 2002 2003 October 2003 Since the time of its launch pulsar ruled the heart of this country has been the rule of the road, and its first upgrade. Sold more than three times higher than competitive cycling, the pulsar is a rapidly bad boy on the block. Revolutionary DTS-i technology, introduced in the the excessive competition pulsar bike, it still has a clear competitive advantage. DTS-Is advertising campaign, along with the launch of this generation pulsar also redefined the Indian motorcycle ad This is the first bike ads show one wheel off the ground bike irreverent image pulsar was born. Increase power to 16 and 13 PS 180 and 150, respectively. PULSAR UG2 2004 2005 November 2004 Each pulsar upgrade two aspects styling and technology. Significant change at the same time, each time re-defined section. The game continuously toes try to keep at least just to keep behind the pulsar pulsarpulsar madman ahead. The UG2 many technology upgrades, launched during this period until the date of the pulsar, and a standard in the industry 17 alloy wheels, allowing greater suspension travel, nitrogen oxide suspension and the legendary ExhausTEC. In shape on the wider rear tire, tire environmentalists and all black cast Pulsar180. Improve the power of the 180 and 150, respectively, in 16. 5 and 13. 5 PS PULSAR UG3 2006 October 2006 Pulsar road in 2006, crossed the one million mark, many pulsar madman. Pulsar is no longer just a bike, which is a youth brand, and market leader in the field of sports, with a 50% market share, and that is to keep to the date. Our leadership, through hard work and toil Bajaj Auto Team UG3 number of the largest total upgrade, ushered in the digital age. This is the first time, digital odometer, backlight switch, self-cancel indicators, and LED taillights introduced. Multiple sensors and digital mixer bike riders overall performance, a lot of information, and promote additional power, to pulsars thrown confidence. The increased power of 14 PS 150 PULSAR200 DTS-I PULSAR220 DTS-FI 2007 2008 February 2007 Indias first bike to break 200 ml obstacles on the road Pulsar 200 and 220. Change and Pulsar bike in India once again lead this revolution. Although 200CC is equipped with a carburettor, 220cc fuel injected! These babies might throw downs power of 18 and 20 ps, and blatantly oil cooler. 220 also have front and rear disc brake. PULSAR UG4 2009 May 2009 On Road 2,000,000 pulsar delivered in three years, more than 3 million of the total number of pulsars India. This time to the sports field is also extended to the more than 15 brands from all the major manufacturers, such as Honda, Yamaha, Hero Honda, TVS. The segment accounted for about 17% of the total motorcycle sales, pulsar, its 50% market share, it still maintained a half contribution. 150 the clip-handle and 15Ps of power in February 2010. January 2010 Looking for the legendary 200 customers and the general public needs Pulsar220 also launched a deep-rooted in the minds of a Street Fighter avatar. The fastest growing segment in the motorcycle industry, 50% of the market share, more than 4 million of the pulsar is sold. Exports to over 30 countries, the pulsar is by far the biggest brands in the Indian motorcycle and eyes hegemony in the world soon. ttp://mypulsar. com/technology. aspx http://mypulsar. com/history. aspx Process Innovation Model in the late 1990s, the early 2000s will lean production * economic situation, development through liberalization * Fierce competition. * Improve the customers wishes More models and upgrades. Third level * 110% of the to do the project in the late 1990s, Bajaj Auto Lean Manufacturing at Chakan Plant * Re-design process, manufacturing methods, and change to * lean production (Toyota Production System) line. * TPM (Total Productive Management), Japans methods and SPC (statistical process control) manufacturing operations. Moving towards Lean Manufacturing * The result of the change and focus * Retention of professional and critical process of internal and outsource the rest. * Set more model assembly line and off line. * Flexible machining centres quick-change modules and tools. * The plant layout * The single one-way flow. Lean Manufacturing at Chakan Plant * The process of quality assurance (testing). * By SPC error proofing quality assurance. * Rationalization of suppliers to consolidate in a supplier. * Directly online supply based on pull systems (kanban). Of shops promising material and products. * Multi-skilledlabor force, self-monitoring and self-certification. Towards lean manufacturing a huge change * This is a huge change. * Bajaj car driving through t he railways new factory. * (About 20 km away from Pune plant) * A small number of major suppliers of railway factory. * Improve our near these plants, which gives a good advantage. Lean Manufacturing at Chakan Plant * The project 110% was supported by Project 110% IT. * Bajaj Auto implemented SAP ERP. * Towards lean manufacturing IT support * supply chain processes MRP planning schedule * Schedule SAP portal vendors visibility. * that is based on daily necessities supply lines consumption. * The introduction of the E-Kanban. * supplies sequencing the paint shop, assembly line production schedule synchronization. * JIT supply (our request) the major suppliers * Components and sub-assemblies in accordance with JIT requirements * Supply, in 2-4 hours’ time interval. Towards Lean Manufacturing Electronic Kanban * material supply and service revenue * Create on the the electronic billboards line the consumption in the system. Suppliers establish open E-Kanban quantity invoice. * verify invoice after upload to our SAP system * The use of Internet-based EDI. * Unique ASN (advanced shipping notice), each power supply. * EDI numbers is what we call * Then printed on the invoice number of bar code EDI. * Forwarded by scanning EDI No. materials in plants * The creation of genetic resources without the need for manual data entry. Towards lean manufacturing * Hair this lean supply process results. * productivity per employee Vehicles increase10 ten * Component inventory reducing the stock of the week and a half shift. finished goods inventory to reduce the stock of one to three days * Quality improvements Improved 20000 PPM 2000 PPM. * Truck turnaround time reduced four hours to half an hour. * The thethe Material United Nations load rate / class size increased to 150-350 load. * Improved the accuracy of the invoice data faster payment processing. * deployment portal vendors * Evaluation of the quality of power supply and PPM data visibility. * Invoice wise refused payment. * supplier of quality tracking supplier responsibility 5. Conclusion / Reflection (5%) Conclusion – should innovation be only once? Write and reflect your opinion. Studies have confirmed that all businesses are more innovative. The survey found that nearly 90% of companies believe that innovation is their priority. Concluded that the increasing importance of innovation, and increased significantly. In todays economic circumstances, innovation has become an important factor in the impact of strategic planning. It has been recognized, innovation and the creation of wealth. , Even if efficiency is crucial to the success of the enterprise, in the long run, it cannot sustain business growth. Today, more than ever, we need to innovate. Every organization and business is feeling the impact of globalization, migration, technological and knowledge revolutions, and  climate change  issuesInnovation will bring added value and to expand the employment base. Innovation is necessary in these difficult circumstances, improved quality of life. Innovation will make the world a better younger generation. http://www. paggu. com/getting-into-roots/what-is-innovation-why-innovation-is-important/ Proper citation is required. Assignment in report format. Words = 4,000. Innovation Report for Bajaj Essay Example Innovation Report for Bajaj Essay 1. A critical review of its overall business strategy. (15%) Introduction of the company The group was founded in 1926, from the height of the British independent movement in India has a glorious history. Bajaj Group is one of the top 10 commercial establishments in India. Its footprint across a wide range of industry sectors, including automobiles (two-wheelers and three-wheelers). The Groups flagship company, Bajaj Auto, is listed as the worlds fourth largest two-and three-wheeled motorcycle manufacturer Bajaj brand is well-known in several countries of Latin America, Africa, Middle East, South Asia and Southeast Asia. ttp://www. bajajauto. com/bajaj_corporate. asp * Company profile, (vision ,mission, brief history) Vision and Mission Statement Bajaj line of, vision and mission statement they defined its brand essence and brand value. The corporate brand is the visual expression of their own thoughts and actions convey their intent to continue to inspire confidence. The essence of their brand, the brand is the soul of the enterprise. They are doing their own brand value, its value learning, innovation, perfection, speed and transparency. Value Learning Learning is to how Bajaj ensure positive. This is a value; it contains a knowledge platform for building a moderately prosperous notice, reasonable and decisive action. Innovation Innovation is how Bajaj creating the future. This is a value, triggering significant beyond the pursuit of more than ordinary. Perfect Perfection Perfect is how Bajaj Jishu Li new standard. This is a value to show our determination, Excel, and efforts to establish a new benchmark, all the time. Speed Speed how Bajaj convey the clear conviction. This is a value; significant response reflects our commitment to our goals and process. Transparency Transparency is how Bajaj characteristics. It is a value worth through the credibility of integrity, trust sensitivity and loyalty through interdependence. http://corporatemissions. blogspot. sg/2007/10/bajaj-auto. html A Brief History Integrity, dedication, resourcefulness and determination to succeed, today is the characteristics of the group, often be traced back to its birth in those days the tireless dedication to a common cause. We will write a custom essay sample on Innovation Report for Bajaj specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Innovation Report for Bajaj specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Innovation Report for Bajaj specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Jamnalal Bajaj, founder of the Group, is a close friend and disciple of Mahatma Gandhi. In fact, Gandhi had by him and his son. This close relationship, deeply involved in his independence movement did not leave Jamnalal Bajaj too much time is spent in his new commercial enterprise. In 1942, his son, Kamalnayan Bajaj, then 27, took over the business rule. He is too close to Gandhis independence in 1947, his business is able to give his full attention. Kamalnayan Bajaj not only consolidated the Group, but also extended to a variety of production activities. The Rahul Erbaguji, Chairman of the Group, is responsible for the business in 1965. Under his leadership, the turnover of the Bajaj Autos flagship company from INR. 72 million INR. 120 billion, its expanding product portfolio and brand to find a global market. He is one of Indias most distinguished business leaders, his business acumen and entrepreneurial spirit to be respected and internationally. * Company current business situation of the company. as per the above chart company financial position is mush stable and in a strong shoes of profitability. ompany is growing and developing back to back year by year. thats the reason behind it; it started recognizing as Indias top two wheeler company and even company started globalizing very fast, it started creating footprints all over the world. before these last three years company face few number of looses thats the reason because of international crises. one of the another reason for these good business is its most challenging innova tive products and its products demand in the market, today customers wait for the innovative product of the company. Current product/technology/process/patent that the company is having. Product- Currently Bajaj auto deals in both two wheelers and three wheelers vehicles. Technology Take a long time, use DTSI technology; Bajaj introduced the three Terry Poole SPRAK plug technology spark plug in the part-load conditions for better fuel efficiency, provide unprecedented performance and efficiency and best combustion, and to ensure low emissions. Process Technology, this new status symbol Change a new, vibrant Bajaj Auto Is in close contact with customers, and believe in Speed nd innovation, to create excitement Through its products, focus on transparency. It is an identity, is to inspire confidence. It represents a new India Company. Patent Patent is in the two-wheeler sector product quality, technology up-gradation, customer service, changing environment http://www. universityessay s. com/example-essays/english-language/the-bajaj-auto. php http://www. universityessays. com/example-essays/english-language/the-bajaj-auto. php#ixzz2Dn3XEfa3 * Current industry (what is happening that can affect the business. Bajaj Auto introduced a new graphics engine as promised Bajaj India has launched the new 2012 models pulsars in January 2012. It was named pulsar 200ns of. It is cooled by the liquid 200cc engine of 23. 17 horsepower at 8000 rpm at 9500rpm for a maximum torque of 18. 3 nm. However, it is expected that Bajaj pulsar line to rise. The face-lift is very necessary, because the pulsar was launched nearly a decade ago. Anyway, 200ns pulsar is a new product; new exhaust layout is now below 200 Duke Engine. The pulsar 200ns new styling and technology. It has a new design alloy wheels, instrument panel, fuel tank and the side of the spoon. http://autos. maxabout. com/bikes/bajaj/pulsar-2008/pulsar-200 2. Why is it necessary for them to employ innovation into the company (20%) (Application of theory from your lectures is required. ) Your analysis on innovation will focus on any of the following within the MNC(select min 2 theories) You are expected to link /incorporate theories into the focus areas that you write. You are required to identify what is the issue that drives them to innovation. Thus you need to write on drivers to innovation. * Materials technology DTSI technology DTS-Fi wireless network connection and DTS-SI engine technology mother is very fuel-efficient. Engine technology also helps to reduce emissions and keep the environment clean and green. Technical innovations include new products and processes, product and process technology changes. If it has been on the market an innovation (product innovation) has been implemented. For example: Bajaj Pulsar 200 NS bike next technological innovation known as pulsars, it is found these days in Mumbai. Reveal of technology innovation Bajaj car in the pulsar 2001 season and release pulsar in the last edition of the 2009 season. The organization also proposed that all release occurred in the pulsar motorcycle. The pulsar 200 NS is a 4-valve pressure stage of technological innovation curiosity multiple technical innovation, providing better gas range and efficiency of the results. NS bare game. DTSI technology- Patented technologies pulsar follow road, the R D lab bike competition. In the Automotive industry, driven technology innovation in different parts of the vehicle, and this trend will continue to be observed in all the major areas such as chassis, powertrain, electronics and security, among others. Such technical developments will occur not just in these areas, the arrival of new modular assembly techniques will transform the court systems and methods together. http://www. anticiv. info/tag/technological-innovation/ http://stats. oecd. org/glossary/detail. asp? ID=2688 http://www. efytimes. com/e1/fullnews. asp? edid=16466 * Factory process control Process innovation is the implementation of a new or significantly improved production or delivery method (including significant changes in technology, equipment and / or software) small changes or improvements to increase the capacity of production or service through increased production or logistics systemis very similar to those already in use, stop using it not be seen as a process, simple capital replacement or extension, change purely from changes in the prices of the factors of production, customization, regular seasonal and cyclical nature of the change, the new trading or significantly improved product innovation. http://www. innoviscop. com/en/definitions/process-innovation For example: Bajaj Auto Total Productive Maintenance as a means to create a safe and participative work environment, the goal is to eliminate the loss of all employees, to continue to enhance the capacity, flexibility, reliability and ability to process, resulting higher staff morale to improve the prof itability of the organization. The re-design of the processes, manufacturing approach was changed towards Lean Manufacturing (in lines of Toyota Production System). Moving Towards lean production Changes in the results and focus * Retain professional and critical process of internal and outsource the rest. * Multi-model assembly line and off-line settings. * Flexible machining centers quick-change modules and tools. * One-way flow of plant layout. Lean production plants in the chakan plant * Process quality assurance (testing). * Quality Assurance SPC error proofing. * Rationalization of suppliers to consolidate in the first-tier suppliers. * Direct line supply on the basis of pull systems (kanban). * Non-store materials and products promising. Multi-skilled labor, self-monitoring and self-certification. TPM (Total Productivity Management), a Japanese methodology a SPC (Statistical process Control), manufacturing operation. http://www. scribd. com/doc/22572622/Bajaj-Auto * Market ingDesign A closer look shows that about 40% of the R D expenditures original equipment manufacturers and suppliers of all investments into innovation, never let the bike or never produced in sufficient quantities, due to the lack of market acceptance. Remaining 60% to 20% of necessary serial development. Another 20% is to fulfill the law of innovation, but does not add to the unique nature of the product. Under normal circumstances, these innovations do not pay off. This makes 20% of the profitable innovation investment, leaving only a small. More and more technology intense fighting in the sweet spot. Moment only about 10% of the development of automotive technology has the potential to become a blockbuster innovation. These technologies combine the two most relevant categories: the first category, the market potential is huge, including the purpose of the function, customer recognition, compliance and price level. Other classes, the high degree of innovation, the establishment of the technical differences in the market, better protection of intellectual property rights, high profits and long-term harvest. http://www. oliverwyman. com/pdf_files/CarInnovation2015_engl. pdf http://www. oliverwyman. com/pdf_files/CarInnovation2015_engl. pdf 3. What are the challenges when deployment of this innovation? (20%) Define the type of innovation use and how have they been deployed. Product innovation and challenges Write on the challenges encountered by the company when they introduced innovation. How are they overcome. What is the success todate? Compare with the previous before innovation. Support with evidence. Occupy wheeler market in India three years later, at the end of 1999, BAL consumer preferences change from the four-stroke motorcycles, motorcycle engines and forecast that this trend will continue in a higher scale. Motorcycle Sales in 2001 decreased by 41%, which is a real threat to the existence of BAL. A new set of emission standards (equivalent to Euro II emission standards) into force in 2000 two-stroke gasoline engine. Therefore, the scooters out of favor with the two-stroke engine. Applying the modified model proposed above, Bajaj Auto was losing market share due to change in consumer preferences, development of new market segments, and the availability of better products and scooters manufactured by their competitors. In the first step, the President of company Rahul Bajaj which is a change agent also identified the need for change suggested by Kurt Lewin, the current situation of making AIR hired conscious problems, a performance gap and the need for change. At the same time, he was commissioned and provided new leadership roles to the younger generation such as Rajiv Bajaj (Managing Director). In an attempt to regain market share, the company increased its production by 67. 6% in 2001 as a production motorcycle GEARED scooters fell by 44%. By 2001, the company was making as many as motorcycle gear Couple of Challenges Bajaj auto faces in between the ongoing process of innovation like lake of finance, public demand etc. The biggest challenge Bajaj auto faces is to introduce new face product in the market for which Bajaj auto is not recognized in the market, problem was hesitating will customer like the innovation or not. The second thing making barriers in doing innovation is searching for knowledge employees. Bajaj find very difficult in searching for well skilled labor and even in molding the resident employees in the changing and innovating procedure in introducing new product. Because the stage was very crucialfor company when they started applying innovation even competitors was very aggregative in doing the same so company was left with no other option then creating successful innovation. Played an important role in the success of this phase of the leadership qualities change agent change. Change agent in the chair, the current market environment analysis and to identify the importance of change, in order to maintain market share and bring success on the road to pull Hu Erbaguji, who is our mission. He figured out in different areas, such as the implementation of paragraph cruise segment, the high-end market, the best, etc. He also introduced into the company of young people, to give them more power to create customer surveys and general production requirements the idea is very important in a highly competitive market. Time and again, the 500 R and huge after the siege. Bajaj Auto Limiteds portfolio, this change, these changes in a very short time after launched a new version of the motorcycle in every aspect, as part of the implementation of the Boxer and character, the destroyer cruise segment push, the Avengers and found in the high-end market, the motorcycle industry in India, which is a huge success. This shift public by Bajaj scooter motorcycle thinking stereotype, especially the new generation, who are looking for more performance and stylish bike caused a huge impact. The turning point in this process of change is the introduction of the product, Knock and DTSI technology, to help them capture their names under the two-wheeler market, and victory over their rivals Hero Honda. In June 2006, the company announced its plans to increase the production capacity from 3. 5 million units in 2009 to 5. 1 million units a year, of which two-wheelers is 4. 6 million units of capacity. According to their plan, they recently launched 220cc variant of its popular pulsar motorcycle. 004 Bajaj Auto to change their old identity and create a new logo and brand line, in order to update its new brand identity. This proved something of a visual help to clarify the organization needs to move in the direction (Cote, 2007). These visions and their achievements, the stability of the organization in a new state of equilibrium. http://www. ukessays. com/essays/india/bajaj-auto-limited. php 4. Evaluate Business Success (40%) Compare the before implementation ( market share/p osition/revenue/process/structure/strategies etc) to today’s outcome. Contrast them in terms of your writing ( theories you apply). Product innovation DTSi technology DTS-I A patented technology, achieved the pulsar follow road, the R D lab bike competition. In the heart of each pulsar is one of the countrys most advanced engine technology. DTS-i system. A technological marvel to ensure the highest performance, lowest consumption and emission levels possible. We will be happy to let a Pulsar maniac like you to know this breakthrough technology behind the secret of the pulsar. DTS-i engine Dual-spark ignition Normal ignition system has a single spark plug. Spark-generated flame front will take some time to reach the entire combustion chamber. Therefore, the combustion of the air fuel mixture is slow and incomplete. The case of two spark plugs, both spark plugs fire simultaneously. This simultaneous firing and eddy current, in the complete combustion of the air fuel mixture results. This action is the DTS-i digital control system (dual spark plug Smart CDI, TRICS III) Interests -Complete combustion of the air fuel mixture without sacrificing mileage output case, gives the maximum power. To ensure that the emissions of environmentally friendly DTS-i engine TRICS III Power and torque requirements constantly change, depending on the rider cruising, acceleration or high speed / maximum speed. The throttle response ignition control system III is an intelligent system that can quickly adapt to the ignition time, in order to adapt to different riding characteristics. Interests: TRICS III will help to achieve a good balance between the low-to mid-range torque and top-end power. This helps to easily ride in different conditions, such as flyovers, hilly terrain, dense traffic and highway cruising The TRICS III patent Bajaj Motors Limited DTS-i engine Intelligent C. D. I. Intelligent capacitor discharge ignition contains a microprocessor, which continuously sensing a different speed and the engine load, and by changing the ignition timing in response. The memory of the microprocessor together work with TRICSIII system, provide optimum ignition timing for any given engine speed, thereby obtaining the best combustion performance. Interests: Improve fuel efficiency and reduce engine noise and vibration, smoother power delivery. Bajaj Autos patent Smart CDI DTS-i engine EXHAUSTEC Exhaust is a device that is registered in the exhaust system. TEC representative of torque expansion chamber. It is fitted into a tuning box (resonators) of the exhaust manifold The low speed area, ExhaustTEC helps to create a negative pressure pulse (vacuum) of the exhaust valve to suck the air fuel mixture into the more the intake valve opening the cylinder. Interests: ExhaustTEC produce high torque. Does not require frequent shifting of flow, as the vehicle, even in the lower speed higher gear pull capability. ExhaustTEC patented by Bajaj Auto Ltd. 4 VALVES The combustion chamber has 1/3 of the area covered by the valve head of a typical 2-valve engine, but an increase of more than 50% 4-valve head region. Also improved due to the flow passage area of the intake port and an exhaust valve port / channel. This is conducive to the induction of more the amount of charge (air fuel mixture), and all the combustion gas of the combustion chamber is evacuated to ensure faster, cleaner and more efficient combustion. This engine has two intake and 2 1, 2-valve engine into a gas and the exhaust valve of the exhaust valve. These valves are small compared to the 2-valve engine, light weight. 4 valves (two intake and two exhaust valves), to improve the breathing method the engines intake and exhaust process†¦ PULSAR CLASSIC 2000 2001 October 2001 The nineties witnessed and generation was born. Work hard and party hard, Western and Indian values. The calm young Indians, masculine, stylish, well-deserved different. But they get a 100cc commuter bike. Changedforever in 2001. The first generation of pulsar is a huge success. It is not only the introduction of a new motorcycle, but also to create a new dimension performance. When the family to discuss mileage, pulsar riders start talking about torque, rebound power weight ratio. With pulsars, the bike no longer just a means of transport, rather than the person with the machine between the relationships began to be forged. Pulsar launch two variants, 150 ml and 180 ml, is indeed the man† PULSAR UG1 2002 2003 October 2003 Since the time of its launch pulsar ruled the heart of this country has been the rule of the road, and its first upgrade. Sold more than three times higher than competitive cycling, the pulsar is a rapidly bad boy on the block. Revolutionary DTS-i technology, introduced in the the excessive competition pulsar bike, it still has a clear competitive advantage. DTS-Is advertising campaign, along with the launch of this generation pulsar also redefined the Indian motorcycle ad This is the first bike ads show one wheel off the ground bike irreverent image pulsar was born. Increase power to 16 and 13 PS 180 and 150, respectively. PULSAR UG2 2004 2005 November 2004 Each pulsar upgrade two aspects styling and technology. Significant change at the same time, each time re-defined section. The game continuously toes try to keep at least just to keep behind the pulsar pulsarpulsar madman ahead. The UG2 many technology upgrades, launched during this period until the date of the pulsar, and a standard in the industry 17 alloy wheels, allowing greater suspension travel, nitrogen oxide suspension and the legendary ExhausTEC. In shape on the wider rear tire, tire environmentalists and all black cast Pulsar180. Improve the power of the 180 and 150, respectively, in 16. 5 and 13. 5 PS PULSAR UG3 2006 October 2006 Pulsar road in 2006, crossed the one million mark, many pulsar madman. Pulsar is no longer just a bike, which is a youth brand, and market leader in the field of sports, with a 50% market share, and that is to keep to the date. Our leadership, through hard work and toil Bajaj Auto Team UG3 number of the largest total upgrade, ushered in the digital age. This is the first time, digital odometer, backlight switch, self-cancel indicators, and LED taillights introduced. Multiple sensors and digital mixer bike riders overall performance, a lot of information, and promote additional power, to pulsars thrown confidence. The increased power of 14 PS 150 PULSAR200 DTS-I PULSAR220 DTS-FI 2007 2008 February 2007 Indias first bike to break 200 ml obstacles on the road Pulsar 200 and 220. Change and Pulsar bike in India once again lead this revolution. Although 200CC is equipped with a carburettor, 220cc fuel injected! These babies might throw downs power of 18 and 20 ps, and blatantly oil cooler. 220 also have front and rear disc brake. PULSAR UG4 2009 May 2009 On Road 2,000,000 pulsar delivered in three years, more than 3 million of the total number of pulsars India. This time to the sports field is also extended to the more than 15 brands from all the major manufacturers, such as Honda, Yamaha, Hero Honda, TVS. The segment accounted for about 17% of the total motorcycle sales, pulsar, its 50% market share, it still maintained a half contribution. 150 the clip-handle and 15Ps of power in February 2010. January 2010 Looking for the legendary 200 customers and the general public needs Pulsar220 also launched a deep-rooted in the minds of a Street Fighter avatar. The fastest growing segment in the motorcycle industry, 50% of the market share, more than 4 million of the pulsar is sold. Exports to over 30 countries, the pulsar is by far the biggest brands in the Indian motorcycle and eyes hegemony in the world soon. ttp://mypulsar. com/technology. aspx http://mypulsar. com/history. aspx Process Innovation Model in the late 1990s, the early 2000s will lean production * economic situation, development through liberalization * Fierce competition. * Improve the customers wishes More models and upgrades. Third level * 110% of the to do the project in the late 1990s, Bajaj Auto Lean Manufacturing at Chakan Plant * Re-design process, manufacturing methods, and change to * lean production (Toyota Production System) line. * TPM (Total Productive Management), Japans methods and SPC (statistical process control) manufacturing operations. Moving towards Lean Manufacturing * The result of the change and focus * Retention of professional and critical process of internal and outsource the rest. * Set more model assembly line and off line. * Flexible machining centres quick-change modules and tools. * The plant layout * The single one-way flow. Lean Manufacturing at Chakan Plant * The process of quality assurance (testing). * By SPC error proofing quality assurance. * Rationalization of suppliers to consolidate in a supplier. * Directly online supply based on pull systems (kanban). Of shops promising material and products. * Multi-skilledlabor force, self-monitoring and self-certification. Towards lean manufacturing a huge change * This is a huge change. * Bajaj car driving through t he railways new factory. * (About 20 km away from Pune plant) * A small number of major suppliers of railway factory. * Improve our near these plants, which gives a good advantage. Lean Manufacturing at Chakan Plant * The project 110% was supported by Project 110% IT. * Bajaj Auto implemented SAP ERP. * Towards lean manufacturing IT support * supply chain processes MRP planning schedule * Schedule SAP portal vendors visibility. * that is based on daily necessities supply lines consumption. * The introduction of the E-Kanban. * supplies sequencing the paint shop, assembly line production schedule synchronization. * JIT supply (our request) the major suppliers * Components and sub-assemblies in accordance with JIT requirements * Supply, in 2-4 hours’ time interval. Towards Lean Manufacturing Electronic Kanban * material supply and service revenue * Create on the the electronic billboards line the consumption in the system. Suppliers establish open E-Kanban quantity invoice. * verify invoice after upload to our SAP system * The use of Internet-based EDI. * Unique ASN (advanced shipping notice), each power supply. * EDI numbers is what we call * Then printed on the invoice number of bar code EDI. * Forwarded by scanning EDI No. materials in plants * The creation of genetic resources without the need for manual data entry. Towards lean manufacturing * Hair this lean supply process results. * productivity per employee Vehicles increase10 ten * Component inventory reducing the stock of the week and a half shift. finished goods inventory to reduce the stock of one to three days * Quality improvements Improved 20000 PPM 2000 PPM. * Truck turnaround time reduced four hours to half an hour. * The thethe Material United Nations load rate / class size increased to 150-350 load. * Improved the accuracy of the invoice data faster payment processing. * deployment portal vendors * Evaluation of the quality of power supply and PPM data visibility. * Invoice wise refused payment. * supplier of quality tracking supplier responsibility 5. Conclusion / Reflection (5%) Conclusion – should innovation be only once? Write and reflect your opinion. Studies have confirmed that all businesses are more innovative. The survey found that nearly 90% of companies believe that innovation is their priority. Concluded that the increasing importance of innovation, and increased significantly. In todays economic circumstances, innovation has become an important factor in the impact of strategic planning. It has been recognized, innovation and the creation of wealth. , Even if efficiency is crucial to the success of the enterprise, in the long run, it cannot sustain business growth. Today, more than ever, we need to innovate. Every organization and business is feeling the impact of globalization, migration, technological and knowledge revolutions, and  climate change  issuesInnovation will bring added value and to expand the employment base. Innovation is necessary in these difficult circumstances, improved quality of life. Innovation will make the world a better younger generation. http://www. paggu. com/getting-into-roots/what-is-innovation-why-innovation-is-important/ Proper citation is required. Assignment in report format. Words = 4,000.

Global Marketing The WritePass Journal

Global Marketing Introduction and Company Background Global Marketing , p. 61). Additionally, the consumers are increasingly becoming aware of their health issues which change their attitudes towards food. Tesco Plc has had to adopt its marketing mix in order to accommodate the increased demand for organic products. It was also the first to allow customers to make payments using cheques and cash at the checkout. Demographics The demographic changes in the UK population like aging population and more female workers mean that there is a decline in home meal preparation in the country. The company has increased food supply in its stores in order to satisfy the needs of such customers. The same approach is replicated in its international stores as it provides the local foods like whale meat in Japan and other foods in Malaysia and South Korea (Cunningham Harney 2012, p. 90). Technological Factors Many products of the company have of the company have been influenced by technology. Technology is therefore a major macro environmental factor that benefits both the company and the customers (Baines et al 2013, p. 77). The customers are satisfied through more personalised and convenient shopping while the company benefits through the development of an efficient supply chain. Environmental Factors Companies are currently facing increased pressure to acknowledge their responsibility to the society. The companies are required to operate in a way that benefits the society (Bradley 2005, p. 33). Tesco has been accused of selling genetically modified foods to children. The focus of the corporate social responsibility of the company is to comply with regulations and its corporate governance policy. Legal Factors Tesco Plc is required to comply with the different policies and legislations of the countries in which it has operations. For example in Malaysia it faced restrictions that limit its expansion in the country. The company has lowered the prices of some goods to comply with the pricing policies of different countries in which it has business operations. Internal Environmental Analysis Although Tesco PLC has operations in different countries across the world, its core operations are in the United Kingdom which accounts for over 60% of its sales. This study will use different theoretical models in analysing the external environment of the company. The company continuously upgrades its ordering system, in- store processes and vendor list to improve the efficiency of its operations. It uses information technology to maintain its low priced leadership approach to supply chain management.   The EPRG framework will be used to analyse Tesco PLC foreign marketing involvement. The company has to re-orient itself and align its operations to fit into the different levels of operational activities that a particular market segment requires. The EPRG framework assesses four types of orientation of a firm towards foreign marketing. It is very useful in helping companies asses and determine their operational strategies as it relates closely to the marketing mix. The strategies c hosen by the company for each variable determines its overall operational strategy. The table below shows the EPRG analysis and marketing mix of Tesco PLC. Product The products of Tesco PLC are a mix of ethnocentric and regiocentric. The products that the company sells do not fit into all its market segments. Instead it sells products that are suitable for the respective regions in order to maximise sales (Thoenig Waldman 2007, p. 111). The international expansion of the company takes into account the different tastes of the respective market segments. For instance it devoted a very big attention to the needs of the customers while venturing into the central European market as is reflected in the product line (Glowik Smyczek 2011, p. 117). In the Czech Republic the company concentrated on providing the Czech products through retail shops. The same goes to China where the local consumers prefer buying live fish and turtles and other instant noodles unlike in the European market. Tesco PLC had to provide these products to the Chinese market in order to attract the Chinese customers. The other example is in Thailand where the company had to adap t to the shopping habits of the Thai customers by introducing the fresh market hall to serve the interests of these customers who spent a huge proportion of their income on fresh foods. These new adjustments were introduced by the company to help it penetrate the new markets because some of these provisions are not available in its operations in the United Kingdom. The website of the company is also translated into the languages of the specific market segments to ensure that the prospective and existent customers get the latest information on the products on sale and offers if any. The other aspects of the company like online marketing and sales are consistently available in all the market segments. Promotion Tesco PLC uses a mixture of both ethnocentric and polycentric promotional strategy. Although most of its promotional activities are those used in the United Kingdom, it also utilises the needs and characteristics of the particular market in formulating its promotional strategies (Humby et al 2008, p.68). For example Tesco PLC implemented a strong plan for addressing parts of its offer to the customers in Thailand. The measures included remerchandising of its clubpack range of bulk products. It particularly targeted the small traders who shop regularly with the company. Another example is Poland where the company is launching a turnaround plan to improve its presentation of fresh food and is even introducing new concepts like bistro dining in order to differentiate itself from competition (Gunn 2009, p. 139). These plans are in some ways similar to the build better Tesco strategy being used in the United Kingdom but are a little adjusted to best serve the interests of the local market . Price Tesco PLC pursues a predominantly polycentric pricing approach in its international markets. The company attempts to organise its marketing activities based on the specific countries of operation (Humby et al 2008, p. 198). It treats each country differently and formulates strategies that suit the specific local needs of the consumers. As such the prices of its products vary across different market segments depending on demand, income levels and demographics.   For instance having had a difficult time in Ireland, the company launched pricing initiatives aimed at combating discounters and counter the lower prices offered by its competitors. The company reduced the prices in the stores particularly those close to the Irish border and has plans of extending the same to the rest of its stores in the country in the long run. The same low pricing strategy was also used by the company in Malaysia in order to attract more customers. In the other markets like England and Poland the prices a re a little higher because they are sustainable for those market segments. In essence, Tesco PLC tries to ensure that the products and their prices fit into the demands of that particular market segment in question. People The management orientation of Tesco PLC has elements of both geocentric and polycentric influence. The global expansion of the company has been accompanied by teams that focus on both global and local markets. Its international expansion strategy has mainly been through joint ventures with the local partner firms in order to be sensitive to the needs of the local markets (Maynard 2013, p. 33). The company retains the employees of the partnering firms and continues with the approach of employing the local people because they are well placed to serve the needs of the local consumers.   These local personnel are maintained by the company especially in the middle and low management positions because they are better placed to serve the needs of the local market than the foreign expatriates. Place and Process The process of Tesco PLC is a mix of polycentric and geocentric. The company has adopted a global approach in some of its operations as it has designed its value chain in a manner that ensures that it minimises its operational costs. For instance when it came apparent that it was critical to reduce the prices of products in its stores in Ireland, Tesco PLC decided to drop its suppliers in the country in preference for favourable ones elsewhere. The management of the company has established its distribution channels to facilitate the movement of its products across the different regional and national markets (Zentes et al 2011, p.173). The process of the company also has some elements of polycentric approach because it uses some strategies based on particular countries.   For instance in Asia it treats all the countries differently based their product demands are different making it impossible for the company to use the geocentric approach.  Ã‚   As such it acquires the products f rom the local suppliers and uses local marketing channels for serving the needs of that particular market segment. The polycentric approach has helped the company penetrate into difficult markets like Malaysia, China and South Korea as these countries have significant political, economic and cultural differences with the United Kingdom (Zentes et al 2011, p. 45). The products of the company are sold in its stores which it rents in the major malls and shopping centres whenever it finds space or builds its own   stores in cases where that is the best option for the market segment. The place can be said to be polycentric because the products are mostly in the big cities where there are many consumers with the ability to buy its products. The polycentric approach enables the company to strategically position itself in the markets in order to reach as many customers as possible. Proactive Market Research The uses a polycentric approach in research and new product development because the needs of its customers in the different market segments are very diverse. In addition to this, some market segments like the American market have big industrial players like Wal-Mart who have a large base of loyal customers making it difficult to venture into such markets with an ethnocentric approach. Proliferation of the Brand The products of the company are standardised around the world to ensure that they are distinct and meet the required company standards. TOWS ANALYSIS of Tesco Plc The TOWS analysis will be used to analyse both the internal and external factors in order to provide a holistic view of the position and direction of the company. The figure below shows a combination of the TOWS analysis that combines the DEEPLETERS analysis with the competitive advantages and EPRG model.          INTERNAL STRENGTHS Ø  Ã‚  Ã‚   Strong global brand   and high brand exposure Ø  Ã‚  Ã‚   Strong core UK market Ø  Ã‚  Ã‚   Strong and stable growth in Asia Ø  Ã‚  Ã‚   Financially sound Ø  Ã‚  Ã‚   Variety of products to appeal to different consumers INTERNAL WEAKNESES Ø  Ã‚  Ã‚  Ã‚  Ã‚   Ethnocentric reliance on the UK market Ø  Ã‚  Ã‚  Ã‚  Ã‚   Stagnant or negative sales in some developed countries Ø  Ã‚  Ã‚  Ã‚  Ã‚   High price elasticity due to competition and low costs of customers switching to other brands and loyalty Ø  Ã‚  Ã‚  Ã‚  Ã‚   Resistance to large firms in some countries EXTERNAL OPPORTUNITIES    SO Ø  Ã‚  Ã‚  Ã‚  Ã‚   Continue entering appropriate markets across the globe Ø  Ã‚  Ã‚  Ã‚  Ã‚   Continue building on cost efficient pricing to attract more customers Ø  Ã‚  Ã‚  Ã‚  Ã‚   Go into new markets and buy local retailers to gain market share WO Ø  Ã‚  Ã‚  Ã‚  Ã‚   Explore ways of reducing their operational costs in order to reduce prices for the consumers Ø  Ã‚  Ã‚  Ã‚  Ã‚   Increase the efficiency of its business process and supply chain Ø  Ã‚  Ã‚  Ã‚  Ã‚   Capitalise on the opportunities present in the developing world by opening more stores there    EXTERNAL THREATS    Ø  Ã‚  Ã‚  Ã‚  Ã‚   Increased competition from other well established brands Ø  Ã‚  Ã‚  Ã‚  Ã‚   Political and legal opposition against expansion in some economies Ø  Ã‚  Ã‚  Ã‚  Ã‚   Contracting consumer expenditures in Europe that reduce the demand for the non-basic goods Ø  Ã‚  Ã‚  Ã‚  Ã‚   Economic reforms may threaten multinationals like the finances and operations of Tesco Plc          ST       Ø  Ã‚  Ã‚  Ã‚  Ã‚   Remain ahead of its competitors in terms of research and innovation in order to give the customers what they want Ø  Ã‚  Ã‚  Ã‚  Ã‚   Contribute to the society in which it operates to limit the political and legal barriers that inhibit its growth WT       Ø  Ã‚  Ã‚  Ã‚  Ã‚   Increase the awareness of the brand through advertisement Ø  Ã‚  Ã‚  Ã‚  Ã‚   Withdraw from the markets that are not performing well and use the funds to support other operations of the company    The above analysis reveals that the company is on the right path as it has enacted mechanisms that will help it capitalise on its strengths and address its weaknesses. For instance the company has closed some of its international businesses that are not performing well like in the United States to reduce on loses. The company has also increased its operations in China and is focused in strengthening its presence in the emerging economies in Asia. Additionally, it is employing more local people and complying with the local regulations to reduce opposition against its operations in some economies. Opportunity Identification Analysis of opportunity identification will be done using the BCG Matrix. The Boston Consulting Group Matrix (BCG) is important in analysing how companies allocate resources (Maynard 2013, p.81). The matrix splits the products of the company into four categories that determine how much money the company should invest in them. The categories are as follows: Cash cows should be used by the company for profits as much as possible Stars should receive investments so that they become the next cash cows Dogs have low share of market growth and should be sold as they depress the performance of the company Question marks have low share of high growth market and have the potential of becoming stars or dogs. The high street shops of the company are the cash cows. Tesco Plc has approximately 30% of market share in this division although the growth of the division has been very slow. The online operations of the company are the stars. The company is the largest online grocer in the United Kingdom. Tesco Plc should make more investments in this sector to improve its online offering because e-commerce is growing rapidly. The question marks of the company include video on demand service and blinkbox which face high competition from the big industrial players. The company should decide on the appropriate level of investments needed for turning this division into star. The Fresh and Easy operation in the United States was a dog and that is why the company decided to pull out of the country. Positioning/ targeting The targeting strategy of Tesco Plc includes people of all ages and it offers a wide range of products to meet the demands of the customers. The company focuses on the specifications of products that are close to those of the rival companies in order to try and win customers from such companies. For instance it offers fresh and unreserved goods because people spend more money buying fresh products. In addition to product specifications, the company also prices its products fairly to attract more customers because households are very sensitive to price. Conclusion The findings of this study reveal that the strategies being pursued by Tesco Plc in its international expansion are in line with strategic models. The company identifies the opportunities present in the business environment and then devises the strategies for exploiting them. It has also adopted entry strategies like joint ventures and acquisitions for expanding into the international market. Such approach has helped the company expand its distribution network and win over the local markets by giving the customers a local approach. The company has also closed down the international businesses that are not doing well in the United States and Japan to reduce on loses and help it focus on other profitable markets. The company must continue to exploit the potential emerging markets and also looks for mechanisms of outdoing its major competitors. References Applegate, E., Johnsen, A. (2007). Cases in advertising and marketing management: Real situations for tomorrows managers. Lanham: Rowman Littlefield Baines, P., Fill, C., Page, K. (2013). Essentials of marketing. Oxford: Oxford University Press. Bradley, F. (2005). International marketing strategy. New York: FT/Prentice Hall. Cunningham, J., Harney, B. (2012). Strategy strategists. Oxford: Oxford University Press. Glowik, M., Smyczek, S. (2011). International marketing management: Strategies, concepts and cases in Europe. München: Oldenbourg. Gunn, M. (2009). Trading regime analysis: The probability of volatility. Chichester, England: Wiley. Humby, C., Hunt, T., Phillips, T. (2008). Scoring Points: How Tesco Continues to Win Customer Loyalty. London: Kogan Page. Maynard, J. (2013). Financial accounting, reporting, and analysis. Oxford: Oxford university press McLoughlin, D., Aaker, D. A. (2010). Strategic market management: Global perspectives. Hoboken, N.J: Wiley. Pradhan, S. (2009). Retailing management: Text and cases. New Delhi, India: Tata Mcgraw-Hill Education Pvt. Ltd. Richter, T. (2012). International marketing mix management: Theoretical framework, contingency factors and empirical findings from world-markets. Berlin: Logos. Thoenig, J.-C., Waldman, C. (2007). The marking enterprise: Business success and societal embedding. Basingstoke [England: Palgrave Macmillan. Zentes, J., Morschett, D., Schramm-Klein, H. (2011). Strategic retail management: Text and international cases. Wiesbaden: Gabler.   Appendix Ethnocentric Polycentric Regiocentric Geocentric Ethnocentric Proliferation of the Brand Promotion product Polycentric Price / place/ Proactive Market Research Regiocentric Geocentric People / process